PRIVACY STATEMENT
Our contact details
Name: Brixton Finishing School
Address: 10 Redchurch Street, London E2 7DD
Email: info@brixtonfinishingschool.org
Brixton Finishing School (“we” or “us”) is sensitive to concerns that personal information collected from its customers (“you” or “your”) be handled respectfully and appropriately. This Privacy Policy (the “Policy”) applies to information collected by the web site https://theadcademy.org/ including any related domains and subdomains (the “Sites”) and email accounts, social media accounts, and all other representations associated with us.
This Policy is intended to notify you of the following:
- What personally identifiable information we collect from you through the Sites, how it is used and with whom it may be shared.
- What choices are available to you regarding the use of your data.
- The security procedures in place to protect the misuse of your information.
- How you can correct any inaccuracies in the information.
- The type of personal information we collect.
The type of personal information we collect and why
Your personal details (Identifier Information) are only collected by you personally providing such information to us by signing up to The ADcademy through our website or via e-mail.
As a student, we use the information that you have given us to enhance your overall student experience, including:
- To track the profile of individuals signing up to our programmes.
- To ensure we are supporting those individuals with the greatest need.
- To track progress through our courses.
- To tailor our programmes for people who need adjustments.
- To tailor our job sharing based on student location.
- To show our impact, which helps secure funding from corporate partners.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Consent: You have given clear and explicit consent for us to process your personal data to support diverse voices on their journey into our industry and to tailor our programs accordingly.
Legitimate interests: We process your personal data for our legitimate interests, such as tracking the profile of individuals signing up to our programs, ensuring we are supporting those individuals with the greatest need, and tracking progress through our courses. We always consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests.
You are able to remove your consent or object to the processing of your data based on legitimate interests at any time. You can do this by contacting info@brixtonfinishingschool.org.
We currently collect and process the following personal information:
- Personal details: First Name, Last Name, Email, Date of Birth, Gender, Phone Number. We use this information for communication regarding our programmes, tracking your progress through our courses, tailoring our job sharing based on your location, and demonstrating our impact to secure funding from corporate partners. The lawful basis for processing this data is your explicit consent.
- Demographic information: UK County (including London Borough if applicable), Ethnicity, Education Level. We use this information to ensure our services reach diverse individuals and to tailor our programs to different demographics. The lawful basis for this processing is our legitimate interest in ensuring our services are accessible and relevant.
- Socioeconomic background: Private school attendance, eligibility for free school meals or pupil premium (or equivalent), parents/guardians’ annual household income status, care-leaver status. This data helps us to ensure our programs are supporting those with the greatest need and provide appropriate assistance. The lawful basis for this processing is our legitimate interest in social equality and fairness.
- Additional personal circumstances: Disability status, Neurodivergent status, employment-seeking status, unrestricted right to work in the UK. This information lets us tailor our programs and support to your needs. The lawful basis for this processing is our legitimate interest in inclusivity and accommodation of individual needs.
- International student status: Whether you’re an international student. This information helps us understand and accommodate the needs of international students. The lawful basis for this processing is our legitimate interest in offering effective services to all students.
In addition to the direct personal information above, we may also collect personal testimonials about our services that you choose to provide. These testimonials may contain various types of personal information depending on what you include. We may display these testimonials publicly. By submitting any testimonial, you agree to these usage terms and our privacy policy, and you give us explicit consent to use the testimonial. If you want us to remove your testimonial at any time, please email us at info@brixtonfinishingschool.org, and we will promptly do so. The lawful basis for processing this data is your explicit consent.
We may share this information with our partners who help us provide our courses and who may provide internship/employment opportunities.
Under the UK General Data Protection Regulation (UK GDPR), we rely on your consent and our legitimate interests as the lawful bases for processing your personal data. We always consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests.
You have the right to withdraw your consent or object to the processing of your data based on legitimate interests at any time. You can do this by contacting info@brixtonfinishingschool.org.
How we store your personal information
Your information is securely stored on our database.
We retain your personal information for a period of 2 years following the end of your active involvement with our organisation or until a request for deletion is made by you, whichever is sooner. This retention period allows us to provide ongoing support related to your participation in our courses, and to meet our obligations in relation to any potential employment or internship opportunities.
Please note that this retention period may be subject to change based on applicable laws or regulations in our jurisdiction, and we may modify it as needed based on our organisation’s specific circumstances.
We will securely delete or anonymise your personal information when it is no longer needed for the purposes for which it was collected, or upon your request for deletion, whichever is sooner.
If you have any questions about our data retention practices, please contact us at info@brixtonfinishingschool.org.
By continuing to use this website you accept the terms of this Privacy Policy unless you notify us otherwise in writing. If you have any questions about this Privacy Policy, you may contact us via email at info@brixtonfinishingschool.org.
Internet traffic data includes but is not limited to internet service provider information, collection of IP addresses, entry and exit pages, various operating systems and other such information. We collect no personally identifying information through this process, and it is used to help analyse user traffic to allow for a more customised and enjoyable user experience.
We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies can enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site.
In addition to the general use of cookies on our site, we also use specific cookies to capture UTM parameters, for advertising purposes, and for Google Ads. UTM parameters are tags added to a URL when a user moves from one web page or website to another. The tag can denote where the user is coming from, if they are responding to a specific campaign, or identify the type of link that brought the user to the site. We capture these parameters to help us understand and improve the effectiveness of our marketing campaigns.
We use Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies to help us analyse how users use our site. These cookies are used to collect information about how visitors use our site, which we use to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from, and the pages they visited.
We also use Google Ads, an online advertising platform developed by Google. This service uses cookies to serve ads based on someone’s past visits to our website. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.
We use a Facebook advertising pixel, which helps us measure the effectiveness of our advertising by understanding the actions people take on our website. The Facebook pixel collects data that helps us track conversions from Facebook ads, optimise ads, build targeted audiences for future ads, and remarket to people who have taken some kind of action on our site.
In addition to these, our site may occasionally set a ‘test_cookie’ from the domain ‘doubleclick.net’, which is associated with Google’s advertising platform. This cookie does not track individual user information but checks whether a user’s browser supports cookies.
The UTM parameters we may capture include ‘utm_medium’, ‘utm_source’, ‘utm_campaign’, ‘utm_term’, and ‘utm_content’. These parameters, the data collected by the Facebook advertising pixel, and the Google Ads cookies are stored for 30 days.
When you first visit our site, we display a cookie banner, through which you can accept all cookies or reject all but the most necessary ones. You can also manage your cookie preferences using the “Cookie settings” link in the footer of the website, to enable or disable different categories of cookies according to your preferences.
You can also manage these cookies in the settings of your web browser. For example, you can opt out of personalised advertising by visiting Google’s Ads Settings.
We are the sole owners of the personal information collected on the site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell, rent or otherwise share this information with any other individual or business entity, except as reasonably necessary to provide products, materials, or services to you.
We will use your personal information to respond to you, and will not share your personal information with any third party outside of our organisation, other than as necessary to fulfil your request, e.g. applying for jobs. We may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.
You may opt out of any future contacts from us or request that we discontinue sending of email and other communications at any time by contacting us via email at info@brixtonfinishingschool.org, or replying to one of the emails you have been sent by us. You may also request that we delete any existing Identifier Information we hold about you, whereupon we pledge to delete any such information wherever we can.
As part of the services we offer, we use Facebook Pixel, a service provided by Facebook Inc. This tool allows us to follow the actions of users after they are redirected to a provider’s website by clicking on a Facebook advertisement. This enables us to measure the efficacy of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous to us, which means we do not see the personal data of individual users. However, this data is stored and processed by Facebook.
We process data collected through Facebook Pixel based on our legitimate interests in measuring advertisement audience engagement and effectiveness for statistical and market research purposes. According to Facebook’s Business Tools Terms of Service, the use of such tools makes us and Facebook joint controllers for this specific data processing.
Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy. You can allow Facebook and its partners to place advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.
Please visit Facebook’s Privacy Policy for more information about how Facebook processes your data, how you can manage your data processed by Facebook, and how you can contact Facebook about privacy issues.
We take precautions to protect your information. When you submit sensitive information via the site, your information is protected both online and offline. Wherever we collect sensitive information, that information is encrypted and transmitted to us by secure servers.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, the programmes team) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
In order to register for a newsletter, a user may be required to give certain information (such as name and email address). This information is used to contact you about the products/services on our site in which you have expressed interest. At your option, you may also provide demographic information (such as gender or age) about yourself, but it is not required.
Please be aware that some of our business partners may use cookies or other methods of tracking and targeting use on our site (advertisers, for example). However, we have no access to or control over these cookies and this Privacy Policy does not extend to such third parties.
Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects Identifier Information.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
From time-to-time our site requests information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore whether or not to disclose information sought by such surveys or contests. Information requested may include contact information (such as name and email address), and demographic information (such as postcode, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Our Privacy Policy may change from time to time and all updates will be posted on this page.
Under data protection law, you have rights including:
Your right of access – You have the right to ask us for copies of your personal information.
Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.
Your right to withdraw – You have the right to withdraw your consent to the processing of your personal data at any time. Please note that the withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at info@brixtonfinishingschool.org if you wish to make a request.
If you have any concerns about our use of your personal information, you can make a complaint to us at info@brixtonfinishingschool.org.
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you have the right to lodge a complaint with the data protection supervisory authority in your country of residence, place of work, or where an alleged infringement of data protection laws has taken place.
You can also complain to the ICO if you are unhappy with how we have used your data:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk
Last updated: 5th July 2023